As of 2013 Electronic Arts has sold more than 100 million copies of Madden NFL, and more than five million in one year, for more than $4 billion in total sales.[3] At EA Tiburon in Orlando, Florida a team of 30 developers and more than 100 game testers works on each new game in the series,[4] which as of 2012 contains more than 10 million lines of source code.[5]
Madden, once better known for Ace Hardware commercials than football despite winning Super Bowl XI with the Oakland Raiders, is now better known for Madden NFL than as coach or broadcaster.[6][4] He receives an estimated $2 to 3 million each year for his endorsement[7] but describes himself as “never a good player” of Madden, and prefers to watch others play.[5] Although Madden says that “a computer is a helluva lot smarter than me”[2] he has influenced the series’ design from the first game, and since retiring from broadcasting and doing videogame voice commentary in 2009 his participation in each Madden’s development has increased
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